Relationships are the backbone of all commerce. People buy from those they can relate to and trust. Rcommerce is the process of building those relationships. The key to accomplishing that is to demonstrate that your company or product can truly solve a problem or provide valuable information for a potential client. This relationship building process extends far beyond just delivering qualified leads to your sales team. The relationship building needs to take a holistic approach and extend even beyond the sale. Marketing needs to be instrumental in helping newly acquired customers love the brand so much they want to become brand ambassadors or evangelists. The following chart depicts how the Prevail Marketing team sees the entire sales cycle. It is our role to help our clients build relationships throughout the entirety of this sales cycle.
The buying process has also changed as consumers are now more educated than ever before. Consumers can learn about your company, products/services, and your competitors with just a few clicks. To build a foundation of trust, your company needs to be the one who is educating them. When they are ready to make a purchase, they will first look to the organization that was the source of their knowledge. Rcommerce can help build a trusting relationship through a number of different methodologies:
Content marketing requires the creation of superbly written, designed, and produced content which is perceived as valuable by your buyer personas and stimulates engagement and sharing. Never create content for content's sake. Every piece of content should be directed to a particular buyer persona at a specific place in the buyers journey.
Email marketing that is relevant, personalized, and sent to a segmented list is one of the most impactful methods for enhancing trust. Eighty percent (80%) of marketers report emails as the best method for increasing sales. A well-executed email campaign can:
Increase Sales - Generate Leads - Repeat Business
Re-engage Visitors - Reduce Costs - Increase Loyalty
Paid advertising/lead generation should be highly-targeted and have a quantifiable ROI. Demand generation is an ongoing process of testing and refinement that encompasses multiple channels and testing. It finds the right message, channel, and conversion opportunities, where your buyer persona accesses the media and where they go to find authoritative information.
Inbound marketing is more of a philosophy than a specific marketing tactic. It’s about attraction by excellence and by thought leadership expressed and shared online. The chart depicts the ever-evolving world of inbound marketing. Content marketing is a subset of inbound marketing, requiring the creation of superbly written, designed, and produced content perceived as valuable by your buyer personas that
The facts are in, Influencer Marketing is one of the most impactful, cost effective methods of generating sales. PERIOD.
The science behind why it works has been proven. It is based on laws of influence including:
A partnership needs to exist between marketing and sales. This includes:
Proper website development and on-page SEO are foundational. The new website should feature this contextually relevant content based on the most likely buyer persona search phrases for each stage of the buyers’ journey. Performance SEO is where the search engines reward high-quality content that is updated on a regular basis and backlinks from authoritative sites that have greater “juice.” Keywords have to be used naturally and take advantage of both branded keywords and those that have a high search volume and relevancy. SEO strategy is an ongoing process and requires attention each month to ensure that existing and new content is optimized.
Brand Awareness and Sales requires an aggressive social media engagement. This requires understanding what channels your buyer personas use, the type of content that will resonate, creation and distribution of that content, and amplification of any relevant engagement. We use five 3rd party tools to understand what is gaining traction for your competitors in order to develop and implement a strategy to increase your engagement and market share.
Technical marketing is all the ground work that goes it to optimizing a website and marketing campaigns. It allows to track, measure, and report performance of all the KPIs that demostrate the health of a marketing campaign. Good technical marketing is the difference between being found on the first page of Google or the 3oth.
If a picture is worth a thousands words, a video is worth a billion. Videos are one of the most powerful marketing tools.
One-third of online activity is spent watching video.
51% of marketing professionals worldwide name video as the type of content with the best ROI.
Marketers who use video grow revenue 49% faster than non-video users.
Sixty-four percent of consumers make a purchase after watching branded social videos (via tubularinsights).
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
Social video generates 1200% more shares than text and images combined.