What is Minimalism?
Minimalism: Design or style in which the simplest and fewest elements are used to create the maximum effect.
The more we look around, the more we notice that minimal design is taking over - and for good reason. People find it hard to believe that something perceived as so simple and so “easy” can really work hard for their business. The truth is that doing minimal design the correct way is not simple or easy - but it does work. We scale back and take away all of the clutter in order to focus on what your company does to drive value. Then, we can begin to create the most relevant and compelling content.
Having a Minimalist Mindset
In order to achieve the most with minimalism, we need to first approach each project with a minimalist mindset. In the world of marketing, content is king. Too much content, however, can be overwhelming, and to be honest, irritating for a consumer to sift through. No offense, but nobody is visiting your website to read your life story. Keep it simple. Tell the viewer or potential client what’s really important and why they should care about it.
When we begin a new website, we always approach it with a minimalist mindset and assess what’s really going to drive value on your website. We analyze your website analytics and relevant case studies in order to determine what’s working for you and what isn’t. If it’s not working on your current site, we evaluate its relevance on your new one. By cutting the clutter and removing distracting and irrelevant content, we can help build a site that will help you to achieve your marketing goals.
Having a Strategy
Having a well-planned strategy is essential to a successful website. All elements are important in a successful strategy; from the colors and fonts to the layouts we use, each ensures the site is easy to navigate. For example: you may think that you need to make every headline bold, huge and dark - but we take a step back and try to think strategically and with a minimalist mindset. Can we achieve the same goal with a slightly larger font and maybe a slightly darker color? How does spacing affect the user experience? We include each of these elements in our strategy in order to ensure your website is thoughtful and impactful.
So when you think about web design, try to go into it with a less-is-more mindset. Make an effort to understand that in order to display the most relevant contact and demonstrate value for your consumers, you must scale back and trim the fat to only what’s absolutely necessary. Chances are they will appreciate the efficiency.